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What are Key Performance Indicators (KPIs) and Why You Should Use Them
You’ve heard about KPIs, or Key Performance Indicators, and you may even think that you already track them. After all, you have some business metrics you pay attention to, right? Maybe, maybe not....
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Data Analysis for Digital Agencies – It’s Not Just for Geeks Anymore
With data democratization, marketing agencies can focus on improving results, not reporting on them. In his book Dealing with Darwin, Geoffrey Moore discusses the concept of core versus context: Core...
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